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Glossary

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Post-shipping experience refers to the utilities offered to the shoppers by the eCommerce sellers in the last leg of the order fulfillment. This includes regular tracking updates, seamless delivery, regular updates of shipments, etc. Post-shipping experience is very important for customer retention, these utilities play a major role in deciding if the shopper will do repeat purchases or not.

Related Glossaries

1PL

A first-party logistics provider, also known as 1PL, is an entity, either a company or an individual, that requires the transportation of cargo, freight, goods, or products from one location to another. First-party logistics, by definition, involves oly two parties i.e sellers or manufacturer that ships the goods and the retailer or consumer that recieves the goods.

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CTA (Call to Action) Clicks

Call to action buttons or links are designed to encourage users to take a specific action, such as signing up for a newsletter, downloading a resource, or starting a free trial. Clicks on CTAs are often used to measure the effectiveness of marketing campaigns.

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2PL

A second-party logistics provider, commonly known as 2PL, is a carrier that owns and operates the mode of transportation for goods. This can include shipping lines that run ships, airlines that operate planes, or hauling companies that use vehicles. 2PLs are sometimes referred to as forwarders. For example, an airline company may also offer freight services to transport goods from the sender to the recipient.

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Re order

This action involves a customer placing a new order for the same or similar products or services they've previously purchased. Customers may reorder items they like, need again, or want to stock up on.

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