Glossary

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RTO means Return to Origin and is basically an undelivered order that is returned to a seller. On average courier companies make three attempts to deliver the order after that this shipment is marked as RTO and returned to the sellers. RTO is an extra cost for the sellers and amounts to 30% of total eCommerce shipments.

Related Glossaries

Button Clicks

Websites often use buttons for actions like submitting forms, making purchases, or navigating to different sections. Button clicks indicate that a user is taking a specific action.

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Pick up scheduled

A pickup time and date have been arranged for the shipment.

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Delivery rescheduled

The delivery date or time has been changed or postponed to a different day or time.

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Interactive Element Clicks

Websites may have interactive elements like sliders, carousels, accordions, or tabs. Clicks on these elements can trigger actions like changing content, revealing hidden information, or sliding through images.

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