Glossary

Become an ecommerce shipping and checkout expert with our comprehensive library of must know terms

RTO means Return to Origin and is basically an undelivered order that is returned to a seller. On average courier companies make three attempts to deliver the order after that this shipment is marked as RTO and returned to the sellers. RTO is an extra cost for the sellers and amounts to 30% of total eCommerce shipments.

Related Glossaries

Button Clicks

Websites often use buttons for actions like submitting forms, making purchases, or navigating to different sections. Button clicks indicate that a user is taking a specific action.



RTO out for delivery

The RTO shipment is out for delivery back to its origin.



Hyper local delivery

A hyperlocal delivery model is an e-commerce model that leverages local offline shops to fulfill the on-demand needs of customers through a digital platform. The primary advantage of this model is that it allows for quick and easy fulfillment of customer requests. This model is particularly useful for meeting the immediate needs of customers for goods and services, such as groceries, medicines, and laundry services.



PAN card

The Permanent Account Number, or PAN, is a method of identifying taxpayers in the country. The PAN card is a unique alphanumeric identification number, consisting of 10 digits that are assigned to Indian citizens, particularly those who are required to pay taxes.



Chart a course for sustainable business growth

Get started