Glossary

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After three fail attempts of delivery, an order is marked as RTO by the courier company. RTO delivered means that the return shipment has been delivered to the pickup address, i.e. the seller's warehouse.

Related Glossaries

Payment failure

Payment failure in e-commerce refers to a situation where a customer's attempt to make a payment for a product or service on an online store is unsuccessful or declined. Payment failures can occur for various reasons, and they are a common challenge that e-commerce businesses need to address to ensure a smooth and successful transaction process.

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Freigth Charges

Freigth Charges refer to the cost of movement of shipments from the origin destination to drop destiation. This is function of the weight of the shipment and the distnace travelled. Zones are used as proxies for distance travelled while calculating freight charges and the shipping weight (max of dead and volumteric weight) is used as the metric to measure weight of shipments

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Special zones

Special zones refers to a zone defined by a courier compay based on some specific traits like location, geography etc. Special zones usually have higher shipping rates and require special efforts for successful delivery. For example: Delivering goods in Jammu & Kashmir may need special vehicles because of limited connectivity.

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Link Clicks

When a user clicks on a hyperlink (text or image) that leads to another web page or resource, it's called a link click. This is one of the most basic and important interactions on the web.

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