Glossary

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This refers to the stage in the e-commerce process when a customer has successfully selected products or services, provided payment information, and confirmed their purchase. The order is placed, and the e-commerce platform generates an order confirmation for the customer.

Related Glossaries

RTO detection

RTO stands for "Return to Origin," which happens when a delivery attempt fails and the package is sent back to the seller's location. RTO detection is a system that identifies such cases and allows the e-commerce business to take appropriate action, such as reshipping or issuing a refund.

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SKU

SKU stands for “stock keeping unit” and — as the name suggests — it is a number (usually eight alphanumeric digits) that retailers assign to products to keep track of stock levels internally. If a product has different colors and sizes, each variation has a unique SKU number.

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Bounce Rate

The percentage of visitors who leave the website after viewing only one page without interacting further. A lower bounce rate is generally desirable because it means users are exploring multiple pages or engaging with the site's content.

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Debit card

Debit card payments directly deduct the purchase amount from the customer's bank account. Debit cards are also widely accepted and are often used by customers who prefer not to accrue credit card debt.

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